Hi, I’m Luís Madureira Pinto.
CORPORATE COMMUNICATIONS CONSULTANT, SEO AUDIT SPECIALIST, MEDIA TRAINER, ENTREPRENEUR, AND EXECUTIVE MANAGER.
I help start-ups, established companies, and brands develop solid, sustainable corporate communications strategies aligned with their business goals.
My goal is to create a clear, lean communications plan for businesses that will help them reach their target audiences and customers, ultimately increasing sales.
I have over 20 years of experience working with companies across industries, NGOs, government organizations, private institutions, and all types of businesspeople, from solopreneurs to CEOs.
I also proved my method and expertise by building the world’s leading surf-and-skate website, SurferToday.com.
It is frequently quoted and cited by AOL, BBC, Business Insider, CBS News, CNBC, CNET, CNN, Daily Mail, Fox News, Harvard Business Review, HuffPost, Los Angeles Times, Le Parisien, Medium, National Geographic, NBC News, New York Post, New York Times, The Guardian, The Independent, The Sydney Morning Herald, The Wall Street Journal, The Washington Post, Time, UOL, USA Today, ZDNet, and hundreds of major international media outlets.
Simultaneously, SurferToday.com is regularly referenced in hundreds of Wikipedia entries, books, academic theses, scientific papers, and official documents released by some of the world’s leading environmental organizations.
I won Portugal’s largest multimedia award, the NOS Multimedia Award, for my work with SurferToday.com.
METHOD
I have developed a 360-degree framework that starts with identifying a company’s core keywords before applying them to the following steps:
- Brand Audit
- Creation of the Company’s Executive Summary Book
- Online and Offline Realignment of the Company Brand
- Development of Communication Opportunities
- Identification of National and International Media Targets
- Identification of Main Players’ Communication Strategies + Benchmark
- Elaboration of Press Releases
- Media Training
- Media Relations
- Clipping
- ROI Analysis
EXPERIENCE
As a corporate communications consultant, I have worked with dozens of companies, from small start-ups to multinational stock-listed firms, including;
- Associação Comercial do Porto
- Corticeira Amorim
- Last2Ticket
- MDS Group
- Mercasalamanca
- Porto Business School
- Erasmus University Rotterdam
- Sonae MC
- Sonae Sierra
- Spaceo
- NOS/Optimus
- WiseShape
- WiseFlow